1) I think I am going to want to start a tech company that is able to supply small businesses with a way to interact with customers over the internet.
2) 46% of small businesses do not have an online presence, meaning that the only interactions they have with customers are when they walk into their store. Given the world we live in today, having a website, social media, etc could be the difference between staying open and closing down for good. If there were an affordable way to provide these small businesses with an online presence, they could reach customers all over the world.
The Who: Small business owners or managers
The What: 46% of small businesses do not have an online presence
The Why: Having an online presence could be the difference between staying open and closing down.
3) Testing the Who: I think that there are other people who would benefit from the service. I think people who work in marketing would benefit because this would be another way they could reach customers. However, most companies that have marketing teams usually have have someone who handles public relations and someone who handles their IT. I think small marketing companies might benefit from a partnership because I could provide the IT services like creating a website, social medias, etc. while the marketers manage it and tell us when a change is needed.
Testing the What: I think the boundary for this opportunity is that not every small business has this problem. Like I said before, only 46% of small businesses will need this service. I guess other small businesses might want to use the service, if it is more affordable or better than the one they are already using. In all, I think that my opportunity's boundary is that it doesn't apply to every business within the target market.
Testing the Why: The main reason that this opportunity exists is because e-business is growing in importance. Having an online presence is becoming a necessary thing to have in order to be successful, especially during the pandemic. I think this "why" holds true for all businesses because they can no longer sell to people in person anymore. If they had an online presence, they could sell to customers over the internet and stay in contact with them.
The Interviews
Robert Templin III
4a) My brother is in marketing, and I asked him his opinion on my plan. He agreed with my idea that marketers might find it useful to work with someone who has the knowledge to create websites, run social medias, etc. He said that marketers use the internet to reach customers, receive feedback, build loyalty, etc. He believes that the internet is very useful for all businesses, but especially for small businesses because it extends their reach past their neighborhoods or their cities. He also believes that many small businesses are realizing that having an online presence is important. The coronavirus is causing many small businesses to take out loans and grants in order to stay open, if they had the ability to reach customers over the internet, they might not have to do that.
Dale Templin
4b) My mom was a manager in Tuscaloosa, Alabama for over 20 years, so I consider her take on this to be the most insightful. We had a discussion yesterday about a few types of businesses that might benefit from an online presence. One of the businesses she said was assisted living facilities and nursing homes. My mom is the primary caregiver for my grandmother and has found it very stressful during the pandemic because she can't have any contact with her. Even though many assisted living facilities and nursing homes have an online presence, she believes one tweak would alleviate the concerns of all caregivers: status updates on those who live in the facility. Before the pandemic, my mom was over there everyday, and grew close to other residents and employees, and says she would love to hear how they are doing as well. I think that my idea would do a great job fulfilling this request because we would be the ones managing their website, social medias, etc. We would be able to make the changes necessary to keep residents and family members in contact with each other.
Robert Templin Jr.
4c) My dad is a lawyer at UF Health Jacksonville, and brought something to my attention regarding the need primary care physicians (PCPs) might have for an online presence. My dad says many PCPs are practicing telemedicine since the government expanded medicare/medicaid to cover it. He said that many PCPs might need things like a website where patients can go to check-in and wait for their appointment to start. My dad said he doesn't see the federal government amending medicare/medicaid to make it where telemedicine isn't covered, so telemedicine very well could be here to stay. My dad also said that many people might not feel comfortable going to doctors offices for a while after the pandemic ends, so telemedicine might be heavily used for the next year or so.
Sean Savage
4d) Sean is my manager at the restaurant I work at in Jacksonville Beach, Florida. Since he manages a restaurant, I of course asked him about how restaurants would benefit from my opportunity. He said that restaurants really need to have websites, social medias, and a place where people can place to-go orders. He said that their business has been all to-go order since the pandemic started. Now that Mayor Curry has lifted restriction on eating in restaurants, less of their business has been ordered online, but he still stresses the importance of have an online presence. He said that they have had more and more take-out orders over the years. He says that this is a recent trend for restaurants everywhere. Every restaurant needs to have an online presence in order to satisfy the increasing amount of to-go and delivery orders.
Daniel Young
4e) Daniel is a friend of mine from when I lived in Pittsburgh, Pennsylvania. I try to stay in contact with him and in our most recent conversation, I asked him if he had any ideas on who would benefit from my idea. One of the businesses he said was mechanics. He says he went to a JiffyLube the other day to get his car's oil changed. He said he sat in a small waiting room with a bunch of other people while he waited for them to finish on his car. He said many people might not be comfortable going to a mechanic and waiting for them to finish working on their car. We talked about how having an online presence might help. He said that they could use a website to book appointment times so they could drop off their car and pick it up at a later time and pay online. I agreed with him. I think this would minimize the amount of time people would be in contact with someone and alleviate some of the fears that people have regarding the coronavirus. This might help give mechanics more business during this time and might proof to be a more efficient way to see customers.
Reflection
5) As far as the "whos" are concerned, I had never thought about many of them. I had only really considered small retail businesses and restaurants. These are the ones that we hear about the most on the news and are the ones we normally go to. I had never thought about a mechanic or a doctor needing to have a website for their business, but the times in which we live are making it necessary. All of the people I talked to seemed to agree that having an online presence is a necessary pat of running a business. Many said that it was a way to stay in contact with customers, sell to customers, build loyalty, etc. It surprised me when my dad told me that the internet is necessary to perform services as well. It just seems kind of weird to perform a service over the internet, but given how the pandemic has affected the world, businesses need to adapt in order to operate. Almost all of the people I talked to, with the exception of Sean and my brother attributed the need for an online presence to the coronavirus. The government has required people to socially distance, which includes not congregating in stores, restaurants, etc. The internet could be the one way that these businesses can continue to provide the goods and services without breaking the government's rules. Even after this is over, having an online presence can help those small businesses reach customers with whom they would not normally do business. In all, the coronavirus has changed the world as we know it for small businesses, but the addition of an online presence could be the difference between staying open and closing for good.
